2010
Its NooN at CIDA
16 June 2010
"What would you like education to be?"
South Africa’s first virtually-free university, CIDA City Campus (CIDA) and virtual community platform ItsNooN.net, have joined forces on a project where South African youth can create a film or audio piece that will best express their answer to the question: ‘What would you like education to be?’.
To mark a day that encompasses the passion, inspiration, tenacity and hopefulness of young people to overcome the legacy of a poor education system, the initiative will be launched on Youth Day 2010. It is envisaged that young people across the country will document their past and current experiences with education, and tell others what they hope education will represent in the future for their communities.
Acting Executive Dean at CIDA, Wiseman Jack says, “One of CIDA’s priority areas is social enterprise and entrepreneurship - how good business practice and innovation can generate income and enable social change. As part of our activities, CIDA has joined forces with Brazilian organisation, ItsNooN.net to launch a 3-month creative and entrepreneurial initiative which will ask young people what they would like education to mean to them.”
“This project can contribute new insights and points of view about education, and initiate discussion on how education can contribute to the creator’s community, enabling them to discuss relevant aspects of our culture and society. The main idea is to create stimulus that can generate a great variety of creative content”.
Reinaldo Pamponet, Founder of ItsNooN.net says that they are very excited to be partnering with an education innovator such as CIDA City Campus. “On June 1st, 2010, we launched the English phase of the project, starting operations in South Africa and Holland. We want to invite young South Africans to join the ItsNoon community - for those people who are searching for a space for expression, a place to show their skills, to develop their potential and to broaden their knowledge, and earn money as a result”.
The process is simple for those who want to get involved; participants can go to www.itsnoon.net, create their own personal profile and start creating an audio/visual piece of work. Creations can be uploaded onto the ItsNoon platform for consideration. CIDA will be selecting 10 creations a month (30 in total) and will pay those selected R1, 000 each. You can also find out more about the project and the opportunities it provides by going to http://www.youtube.com/watch?v=G_I6xhUNkio
The competition’s creation call judges will be Wiseman Jack, Acting Executive Dean at CIDA City Campus, Reinaldo Pamponet, Founder of ItsNooN.net, Timothy Maurice Webster, Thought Leader in Personal Branding, Design & Innovation, and Cliff Van Wyk, Senior Lecturer, the Media School, Bournemouth University UK, and Trustee of CIDA Foundation UK.
As part of the campaign, CIDA students and community partners are working with the ItsNoon team, Conquest for Life; Soweto TV; and with Vivo Cell Phone Company to go into the communities around Johannesburg and film some of the responses for showing on Soweto TV.
In addition, throughout the World Cup tournament, ItsNoon network will be present at Casa Brasil to collect creations – videos, images, music, podcasts – posted by cell phone or computer, stimulating people’s participation (both from Brazil and South Africa) about the theme: “A creative construction of 2014 World Cup built upon 2010 experience.”
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